Last tuesday I had a call with Brian of cheerupnation. We talked about many things related to blogging and online business.

We both learned a lot during this call, as we were able to talk and confront without any kind of limit.

I can summarize one hour call with one question: Are we creating value?

The thing is that even reading popular blogs is often a waste of time, because we can’t extract nothing useful most of the times.

If you have a blog, website or anything else that has to do with doing something for others, I strongly encourage you to give a lot of attention to what I am about to say.

Defining the problem

Here it is, without any kind of censure:


  • You’re readers or customers are not there to please you.

  • The majority of people only skim online content. Why? Because there’s nothing useful for them.

  • Your content sucks, at least 90% of times.

Finding the solution

Of course your job is to avoid all of this. Here’s how:


  • If you have a blog, before publishing each post, ask yourself if you would read it. Be honest.

  • Of course you can’t fit everyone needs. Focus on a specific kind of person, and write specifically for them. Imagine what they would like to ask or know more.

  • If you have a website, ask yourself if it’s doing something useful for your visitors. Make it excellent.

  • The Pareto rule is not just something nice you’ve learned lately. Apply it to your writings, consulting, activities, etc. Focus on the real problem and eliminate the non essential.

  • Don’t be afraid of change. If you improve your service, your users or customers will be more than happy.

Want to change?

My mission with this blog is to encourage improvement and make changes happen. I’ve reached a lot of new readers lately, but I still want to connect with as many of you as possible, so if you are interested you can contact me and we can make a call or something. Don’t be shy, I’m really looking forward to this.

Update: based on the feedback of some fellow bloggers, I should clarify that yes, value is subjective, and as long as you do what you like and you do it well, that’s perfectly fine. The point is to create value, even if only for yourself.